Analytics
Pipeline efficiency, channel performance and cost metrics
Sourced → Meeting
0.55%
+0.08%
AI Qualification Rate
21.5%
+3.2%
Sales Acceptance
68%
+4.1%
Cost / Qualified Lead
₹284
-8.2%
Funnel: Sourced → Meetings Booked
Stage-over-stage conversion
Channel Performance
Reply rate vs meeting rate
Lead Quality by Source
Sourced volume
Reply Rate by Geography
Positive replies (%)
Reply Rate by Industry
Positive replies (%)
Cost per Qualified Lead — 12 week trend
Lower is better · in ₹
AI Call Qualification
Outcome split (last 30 days)
Video vs Non-Video
Same campaigns, with and without Sendr
With Video
Positive reply rate12.6%
Meeting conversion2.8%
Avg time-to-meeting6.4 days
Sales acceptance74%
Without Video
Positive reply rate5.5%
Meeting conversion1.2%
Avg time-to-meeting11.8 days
Sales acceptance56%
Pipeline Generated by Campaign
Estimated ₹ (lakhs)
Meeting Rate by Channel
% of valid contacts that book a meeting
Geography Performance
United States
642 qual
Germany
218 qual
United Kingdom
162 qual
Italy
84 qual
Norway
71 qual
Industry Performance
Industrial Distribution
512 qual
Engineering OEM
296 qual
Manufacturing
218 qual
Metal Fabrication
184 qual
Process Equipment
142 qual
Key Performance Insights
Personalized video campaigns
2.3× higher positive response rate
AI-qualified leads
41% higher sales acceptance rate
Meta inbound + AI call
Fastest qualification path — avg 28 hours
Clay-enriched leads
+18% reply quality vs unenriched
Cost per Qualified Lead
Down 31% over last 12 weeks
Video + AI call combo
5.1% meeting rate — top channel mix