All Campaigns

LinkedIn Founder Outreach Campaign

Active

Client: Comfort Castors

USA + UK·Source: LinkedIn Sales Navigator + SBL
LinkedIn Email
Sourced
642
Validated
511
Reply Rate
7.2%
Qualification
13.4%
Meetings
5

ICP Definition

Founders & MDs at industrial mobility brands

Geography
USA + UK
Source
LinkedIn Sales Navigator + SBL

AI Personalization Strategy

  • Company research via Clay before outreach
  • Buyer-role specific messaging (procurement vs ops)
  • Country-tailored landed-cost angle
  • Personalized Sendr video for top-fit accounts

Sequence Steps

1
Day 1
Personalized cold email
Email
2
Day 2
LinkedIn profile view + connection
LinkedIn
3
Day 4
Follow-up email with personalized video
Video
4
Day 7
Case study email
Email
5
Day 10
AI voice call if engaged > 50%
AI Call
6
Day 14
Final follow-up
Email
7
Day 21
Move to nurture if no reply
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Qualification Rules

  • ✓ Fit score ≥ 75 AND intent score ≥ 65
  • ✓ Positive AI call sentiment
  • ✓ Buying timeline within 6 months
  • ✓ Decision role: Decision-maker, Champion, or Influencer