All Campaigns

Meta Lead Ads - Engineering Buyers

Active

Client: Bhurji Super Tek Industries

USA + Canada·Source: Meta Lead Ads
AI Call Email
Sourced
412
Validated
388
Reply Rate
21.4%
Qualification
32.8%
Meetings
8

ICP Definition

Engineering buyers responding to lead-form ads

Geography
USA + Canada
Source
Meta Lead Ads

AI Personalization Strategy

  • Company research via Clay before outreach
  • Buyer-role specific messaging (procurement vs ops)
  • Country-tailored landed-cost angle
  • Personalized Sendr video for top-fit accounts

Sequence Steps

1
Day 1
Personalized cold email
Email
2
Day 2
LinkedIn profile view + connection
LinkedIn
3
Day 4
Follow-up email with personalized video
Video
4
Day 7
Case study email
Email
5
Day 10
AI voice call if engaged > 50%
AI Call
6
Day 14
Final follow-up
Email
7
Day 21
Move to nurture if no reply
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Qualification Rules

  • ✓ Fit score ≥ 75 AND intent score ≥ 65
  • ✓ Positive AI call sentiment
  • ✓ Buying timeline within 6 months
  • ✓ Decision role: Decision-maker, Champion, or Influencer