All Campaigns

US Industrial Distributors Campaign

Active

Client: Rinox Engineering Exports

United States·Source: Apollo + Clay
Email LinkedIn Video
Sourced
1,840
Validated
1,392
Reply Rate
8.4%
Qualification
14.6%
Meetings
11

ICP Definition

Procurement & Sourcing Heads at Industrial Distributors ($20M-$200M)

Geography
United States
Source
Apollo + Clay

AI Personalization Strategy

  • Company research via Clay before outreach
  • Buyer-role specific messaging (procurement vs ops)
  • Country-tailored landed-cost angle
  • Personalized Sendr video for top-fit accounts

Sequence Steps

1
Day 1
Personalized cold email
Email
2
Day 2
LinkedIn profile view + connection
LinkedIn
3
Day 4
Follow-up email with personalized video
Video
4
Day 7
Case study email
Email
5
Day 10
AI voice call if engaged > 50%
AI Call
6
Day 14
Final follow-up
Email
7
Day 21
Move to nurture if no reply
—

Qualification Rules

  • ✓ Fit score ≥ 75 AND intent score ≥ 65
  • ✓ Positive AI call sentiment
  • ✓ Buying timeline within 6 months
  • ✓ Decision role: Decision-maker, Champion, or Influencer